THE CHALLENGE

Mega is a major broadcast television network in Chile that consistently ranked last in audience ratings during Presidential Election coverage, sitting in fourth place behind its direct competitors: Canal 13, Chilevisión (CHV), and Televisión Nacional de Chile (TVN).

The challenge was to position the channel as the audience leader during the 2025 Presidential Election night. To achieve this, we had to use a studio devoid of conventional physical scenery, consisting only of a 10m x 3m LED wall, black fabric-covered walls, and floors painted in the same tone to optimize the integration of virtual elements.

THE SOLUTION

We chose to implement Extended Reality (XR) technology to develop a 360-degree immersive virtual environment around the physical screen, integrating the LED wall as a core component of the virtual set. This approach allowed for the generation of expansive, infinite spaces, using the real screen for opening sequences, title cards, and real-time graphic visualizations of the results.

PROCESS

01

Full study of existing systems and the feasibility of installing new Pixotope Extended Reality systems.

Technical Analysis

02

03

04

Visual Strategy

Design & Production

Go-Live

Definition of a new visual language, virtual environment design, atmospheric lighting, and integration of various result-tracking assets.

Full Unreal Engine development of the virtual space, including the design of data displays, maps and all graphic elements.

Integration of all elements with real-time databases and Pixotope adjustments to maintain optimal tracking throughout the broadcast.